STAGING
Click on the thumbnails below to preview the “before” and “after” photos for 3540 Beverly Ridge Dr. This property serves as a perfect example of proper staging and photography. The “before photos” illustrate how a typical agent would approach the process; no staging, or prep work. I purposely chose this property as an example because this house was in rough shape. It required staging to mask the home’s challenges; dated finished, pealing pool plaster, messy landscaping, and unsightly furniture. I employed an affordable staging plan that was able to address these shortcomings. I also chose a staging company that would celebrate mid-century modern architecture. I purposely suggested to the seller that we spend a little more money and get a company that had the skill set and furniture/art inventory that would elevate the product, versus one that would just fill the rooms with vanilla, mid-range “cookie-cutter” pieces. The results were clear; I took a property that most agents would have written off as a fixer and made it feel move-in ready. In this particular case, the staging easily preserved and added $500K in value. It’s one thing to stage/prep a brand-new construction home (which takes very little imagination), versus staging a home with many challenges. The latter takes much more skill to pull off, within a reasonable budget. How we “live” and how we “sell” are two different things, so therefore, the below case study is relevant to most homeowners.
The after photos are a clear reflection of a staging plan well executed! The result: I had 15 offers in 3 days and the house sold $500K over the listing price.
Click on the link below to preview the completed property website.
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